Online Fundraising Officer

The Supporter-led Fundraising (SLF) Department at Alzheimer’s Research UK (ARUK) is responsible for mass fundraising through enabling individuals, communities and companies to support ARUK through their own talents and passions. As well as driving registrations and income through third party, virtual and mass participation events and managing these relationships to maximise income.

In this role you will be the face of our friendly and passionate Online Fundraising Team; building relationships with supporters who use online channels, new technologies or digital assets to fundraise. You will support the Senior Online Fundraising Officer and Senior Manager with the development of online fundraising products and will be responsible for the day-to-day delivery of projects.

You will be at the forefront of the fundraising sector as it develops; you will proactively research and propose new areas of growth, you will help spot potential and trends in new areas of online fundraising and be willing to adapt to this quickly changing area.

You will take responsibility to ensure the smooth integration of our online fundraising systems across ARUK including adding accurate details to our database, tracking and monitoring income, responsibility for online donation platforms, as well as general administrative duties in the office.

 

Main duties and responsibilities of the role:

Account Management and strategic support

· Support the Senior Online Fundraising Officer (SOFO) and Senior Manager (SM) in delivering the Online Fundraising strategy and increase income within this revenue stream

· Proactively identify, plan and manage opportunities to grow charitable income via digital assets (e.g. Crypto), Meta challenges, online donation platforms and other new avenues

· Successful account management of third-party suppliers, keeping up to date with changes to systems and platforms

· Work closely with other teams (e.g. Corporate, Philanthropy, Policy) to establish ARUK as a leading charity within the digital assets space

· Work with the Digital Team to identify new potential fundraising platforms and ensure fundraising opportunities are not missed

· Proactively research opportunities to work with organisations in the Online Fundraising Space, developing propositions and delivering top level account management to Online Corporate Partners with the support of the SOFO

· Work with SOFO / SM to develop budgets and targets for key areas of work.

Supporter Management/Experience

· Provide excellent customer service to fundraising supporters (maintaining a polite, enthusiastic manner with prompt responses to enquiries), to acknowledge support and increase long-term loyalty

· Deliver proactive and innovative outreach to potential supporters in online spaces

· Keep up to date with fundraising legislation and codes of practice to be able to provide relevant advice to fundraisers

· Represent charity in appropriate manor at in-person and online events, with willingness to network and encourage new support.

Project Management

· To manage the delivery of successful online fundraising challenges and campaigns, including day to day project management, agreeing budgets with SOFO/SM, internal briefing, merchandise orders, data and financial tracking

· To work in collaboration with the Marketing, Digital and Communications teams to ensure that challenges and campaigns are promoted effectively

· To develop and deliver process enhancements with the SOFO / SM to allow the team to maintain high performance as the number of supporters grows.

Monitoring and Reporting

· Ensure that supporter activity and fundraising outcomes are monitored and evaluated, clearly communicating progress to SOFO / SM

· Undertake reviews and feedback to teams to highlight success, improvements and inform future planning

· Manage relevant information on the charity’s CRM, keeping detailed, up-to-date records of activity and income.

Creativity and Trend Hunting

· Apply external and internal insights to optimise and innovate new streaming activity

· Keep abreast of and identify new online fundraising trends through horizon scanning

· Write briefs, proposals and presentations for internal stakeholders to become involved in potential opportunities

· Evaluate potential opportunities to understand which ones we should prioritise.

Other

· Keep up to date with dementia news and research developments to communicate to supporters.

· Use creativity, knowledge and opportunity to identify areas for change and/or implementation of new processes to ensure efficient and collaborative ways of working across SLF.

 

What we are looking for:

· Track record of successful project management

· Relationship management experience

· Experience of working with digital technologies and online communities

· Good knowledge of social media platforms.

· Confident working with computers.

· Good knowledge of Word, Excel, and Outlook.

· Experience of reporting on income and tracking data.

· Excellent organisational skills.

· Interest in crypto, streaming, social media, new tech and the online world.

· Creativity in thinking of new fundraising ideas and adjustments to processes for efficiency.

· Excellent written and verbal communication skills.

· Able to juggle multiple demands on your time and prioritise appropriately.

· A passion for wanting to deliver the best, first-class stewardship journey for our incredible supporters.

· Warm, friendly and personable.

· A professional and hard-working team player with a positive and collaborative work ethic.

· A willingness to learn and adapt to processes.

· To be agile, flexible and understanding that work priorities may change at short notice due to the nature of fundraising.

· Flexibility to work occasional unsociable hours when the role requires.

· Willingness to travel when required.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £30,000 per annum, plus benefits

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 16th March 2025, with interviews likely to be held week commencing the 31st March 2025. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure. 

In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.

We were also listed in the prestigious Best Companies lists:

· 18th in the 100 Best Large Companies to Work For in the UK.

· 10th in the 50 Best Companies to Work For in the East of England.

· 2nd in the 30 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge. 

ARUK really does look after its people, where you will be able to add value and make a difference. 

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK