Marketing Executive (Social Media)

Do you want to help create a better world for animals? Are you a creative communicator with a flair for storytelling and a passion for protecting animals from cruelty?

Join us at the Animal Welfare Investigations Project (AWIP), a not-for-profit organisation that investigates and disrupts organised animal cruelty worldwide, from dogfighting and puppy farming to wildlife trafficking and the dog-meat trade. Our work brings offenders to justice and builds a global movement to end suffering, powered by digital storytelling and public support.

We’re now looking for a Marketing Executive (Social Media) to join our fast-paced Marketing & Communications Team. This role will shape how millions see our mission — driving engagement, income, and supporter growth through bold, creative campaigns.

�� About the Role

Reporting to the CEO and working closely with our Digital Marketing Officer and Gifts in Wills Officer, you will:

• Develop and deliver a data-driven social media strategy that fuels measurable fundraising growth.

• Use ManyChat to grow a permission-based Messenger community and launch engaging campaigns that drive both immediate and sustained fundraising results.

  Plan, launch, and optimise virtual fundraising challenges (like Run for the Dogs or Step Up for Wildlife) — turning clicks into community and compassion into cash.

• Create powerful storytelling content across Facebook, Instagram, TikTok, LinkedIn, and X — designed to move people from awareness to action.

• Manage and optimise paid social advertising to grow AWIP’s supporter base and recurring donor network.

• Engage directly with our followers — responding to messages and comments with empathy, professionalism, and urgency.

• Work alongside our investigations team to flag and report potential cruelty cases seen on social media, gather evidence from witnesses, and receive OSINT (open-source intelligence) training to support real-world investigations.

• Capture and produce behind-the-scenes content from field operations and events, showcasing AWIP’s lifesaving work.

• Represent AWIP at digital fundraising and social media conferences, contributing to growing our thought leadership profile in digital engagement.

�� About You

You’re a performance-driven, strategic, and creative thinker who thrives in a fast-moving environment. You understand that social media isn’t just about followers or likes — it’s about measurable impact, mission growth, and movement-building.

Essential:

• Proven experience managing social media for a brand, NGO, or campaign.

• Strong writing, editing, and visual-content skills (Canva, Meta Business Suite, or similar).

• Experience running social-media ads or supporter-acquisition campaigns.

• Passion for animal welfare and investigative storytelling.

• Professional resilience when handling sensitive or distressing material.

Desirable:

• Experience with fundraising, challenge events, or membership marketing.

• Familiarity with ManyChat, MailerLite or similar EPS, FundraiseUp, Tally.so, or Salesforce.

• Willingness to travel nationally or internationally for short assignments and support investigations.

�� Contract Details

• Type: Permanent (initially 22.5 hours/week, with opportunity to expand to full-time)

• Salary: £24,500–£29,000 FTE (depending on experience and performance). Pro-rata for 22.5 hours is £15,750.00.

• Location: Fully flexible within the UK (occasional in-person events). Must be a UK resident.

• Probation: 6 months, including delivery of at least one fundraising challenge.

• Progression: Potential to grow to full-time based on KPI delivery.

❤️ What We Offer

• Fully flexible working arrangements

• Annual salary review and growth-linked progression

• Private healthcare & Employee Assistance Programme

• Pension contributions in line with Living Pension standards

• Fully funded professional development in digital fundraising & social media

• A chance to make a tangible difference, protecting animals and investigating animal cruelty worldwide.