Mass Participation Manager

Location: hybrid working - a minimum of one day in the Aldgate, London office per week

Interview date: Monday 16th June (virtual)

Annual leave: 33 days (plus eight bank holidays)

Benefits:

• enhanced maternity, paternity and adoption leave, and shared parental pay
• family-friendly policies
• 8% employer pension contribution (Aviva) or opportunity to continue NHS pension
• free health cashback plan (Medicash): employee cover plus up to four dependent children
• 24/7 virtual GP access (UK registered), plus access to Best Doctors
  free, confidential employee assistance programme (Medicash)
• access to a wellbeing app
• flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
• learning and development opportunities including bespoke training and access to LinkedIn Learning)
• commitment to employee health and wellbeing.
• we have a Menopause Friendly accreditation and are a Disability Confident employer

This is an exciting opportunity to join Dementia UK as a Mass Participation Manager. In this role, you will be responsible for delivering the charity’s mass participation products, including the flagship event, Time for a Cuppa, while also leading in developing and launching new products to meet supporter engagement and income targets.

Reporting to the Senior Mass Participation Manager, you will contribute to shaping an effective mass participation strategy and implementing detailed operational plans to manage, diversify and grow the programme. A core part of the role involves planning and delivering compelling marketing strategies that increase supporter numbers, generate income and provide exceptional supporter experiences to maximise fundraising potential. There will also be a focus on identifying opportunities to expand the programme and improve internal processes and efficiencies.

Close collaboration with the Fundraising Innovation Lead will be essential to ensure innovation processes underpin the development of new initiatives. The role also involves negotiating contracts with external agencies and suppliers to secure best value for the charity and ensuring agreed outputs are delivered.

To succeed in this role, you will have a strong track record of managing mass participation fundraising events that deliver income growth. Experience in developing and implementing mass product strategies, managing budgets, reporting on KPIs ,variances and reforecasting is also required. A solid understanding of supporter needs and the ability to use audience insight to shape effective communication and stewardship approaches is vital. Proficiency in using a fundraising relationship database to support, inform and report on activity will be essential.

If this sounds like you, join us in making a difference in the lives of those affected by dementia.

Our culture

In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.

Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves alway.

This role will be subject to a Basic DBS check.

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.

*Please note that any decision on flexible working is based on business needs