Fundraising and Communications Officer

The Fundraising and Communications Officer is a vital member of the Membership and Development team, responsible for engaging and communicating with Humanists International's members and the wider public, with a strong focus on fundraising. This role involves developing and implementing communication and fundraising strategies, managing social media channels, creating compelling content, and utilizing AI tools to optimize outreach and fundraising effectiveness, particularly in engaging standard value supporters.

Key Responsibilities:

Fundraising and Development:

• Develop and implement fundraising plans and campaigns, with a focus on strategies to engage and cultivate standard value supporters.

• Create compelling content for fundraising appeals, ensuring alignment with Humanists International's values and mission.

• Analyze fundraising data to identify trends and opportunities for improvement, using AI-driven analytics where appropriate to understand standard value supporter behavior.

• Implement strategies to cultivate and steward relationships with donors, with a focus on upgrading standard value supporters.

Membership Communications:

• Manage all membership-related communications, including the monthly newsletter, ensuring content is engaging, informative, and promotes fundraising opportunities to standard value supporters.

• Establish and maintain a strong online presence through existing social media accounts (e.g., Twitter, Facebook) and by creating new accounts on platforms like Instagram and BlueSky.

• Develop and implement social media strategies to increase engagement and reach, with targeted campaigns for standard value supporters.

• Respond to inquiries and engage with members online, fostering a sense of community among standard value supporters.

• Utilize AI tools to schedule posts, analyze social media performance, and identify target audiences within the standard value supporter segment for fundraising.

Campaigns:

• Invest time and effort in relaunching the "End Blasphemy Laws" campaign, developing engaging content and promoting it across various channels to maximize fundraising and awareness, with specific strategies for standard value supporters.

• Support other campaigns led by Humanists International, contributing to their communication strategies and execution, with a focus on integrating fundraising elements and engaging standard value supporters.

Content Creation and Publication:

• Produce high-quality written and visual content for various platforms, including the website, social media, newsletters, fundraising appeals, and reports, tailored to appeal to standard value supporters.

• Support the Chief Executive in writing the annual report, ensuring it effectively communicates the organization's achievements and impact to all supporters.

• Use AI tools to assist in content creation, including generating initial drafts, optimizing content for different platforms, and ensuring consistency in tone and style, particularly for communications targeting standard value supporters.

Collaboration and Support:

• Work closely with the Advocacy and Membership Development teams to ensure consistent messaging and effective communication of Humanists International's work, with a focus on integrating fundraising into all communications with standard value supporters.

• Provide communications support to Young Humanists International, assisting with their campaigns and initiatives.

Planning and Strategy:

• Work with the Chief Executive Officer to develop a comprehensive annual communications and fundraising plan that aligns with the organization's strategic goals, with specific strategies for standard value supporters.

• Monitor and evaluate the effectiveness of communication activities and make recommendations for improvement, using data and AI-driven analytics to assess engagement and fundraising outcomes among standard value supporters.

Person Specification:

Essential:

• Excellent written and verbal communication skills, with the ability to tailor messages to different audiences, including standard value supporters.

• Strong understanding of social media platforms and best practices, with experience in using social media for fundraising.

• Experience in creating engaging content for online and offline channels, including fundraising appeals.

• Ability to work independently and as part of a team.

• Strong organizational and time management skills.

• Commitment to the values of Humanists International.

• Demonstrable experience and comfort using AI tools for content creation, social media management, or data analysis, with a focus on fundraising applications.

Desirable:

• Experience in campaign development and execution, with a focus on fundraising campaigns targeting specific donor segments.

• Graphic design skills and experience with design software.

• Knowledge of website content management systems.

• Familiarity with the international human rights landscape.