Supporter Engagement Lead

Could you use your skills to help save lives across Cambridgeshire, Bedfordshire and the East of England?

Role Title: Supporter Engagement Lead
Reporting to: Supporter Engagement Manager
Salary: £32,861 - £40,357 per annum
Contract Type: Permanent
Hours: Full-time
Location: Barnwell Road, Enterprise Campus, Alconbury Weald, Huntingdon, Cambridgeshire PE28 4YF with hybrid working: 3 days in office (Alconbury Weald), 2 days from home

The Supporter Engagement Lead is a newly established role responsible for increasing income from individual supporters by project managing audience led appeals and campaigns, devising and delivering compelling supporter journeys that grow long-term engagement and income for the charity. As well as informing decision making and future strategy and planning through the development of detailed reporting, analysis and insight.

This role will be take ownership of the end-to-end planning, delivery and optimisation of supporter communications across multiple channels. Working with a high degree of autonomy, the postholder will translate strategy into action, ensuring supporters receive timely, relevant and inspiring communications that deepen their connection to the charity and encourage sustained support.

You’ll be joining a friendly, supportive and passionate team within an organisation that’s ambitious, collaborative and committed to development. If you’re proactive, strategic, and motivated by making a difference, we’d love to hear from you.

Role Summary:

• Lead the end-to-end planning, delivery and optimisation of individual giving and supporter engagement activity across offline and digital channels to increase sustainable income.
• Design, implement and continuously improve insight-led supporter journeys that drive acquisition, retention, engagement and lifetime value.
• Develop compelling, supporter-focused fundraising messages and communications aligned with supporter motivations and the charity’s brand.
• Manage projects, timelines and budgets, monitoring performance and return on investment to maximise effectiveness and cost-efficiency.
• Use supporter data and insight to inform segmentation, campaign planning, reporting and continuous improvement.
• Champion a supporter-first culture, ensuring compliance, best practice and a seamless supporter experience across teams and touchpoints.

To be successful in this role you will have:

Experience & Knowledge

• Proven experience delivering individual giving, direct marketing and supporter engagement activity with end-to-end responsibility.
• Demonstrable experience of designing and implementing effective supporter or donor journeys that improve retention and engagement.
• Strong understanding of direct marketing principles across both offline and digital channels.
• Experience using a fundraising CRM or database to support campaign delivery, reporting and analysis.
• Experience managing third-party suppliers and working collaboratively with internal teams.
• Experience managing and monitoring campaign or project budgets, with accountability for spend and return on investment.

Skills & Abilities

• Self-sufficient and confident, with the ability to take ownership of complex deliverables.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent written communication skills, with the ability to produce compelling, supporter-focused copy.
• Strong analytical skills, with the ability to interpret data and turn insight into action.
• Highly organised, with strong attention to detail and accuracy.
• Proactive and creative problem-solver with a continuous improvement mindset.
• Ability to plan, track and manage budgets effectively and use financial and data to inform decision-making and improve outcomes.

Personal Attributes

• Supporter-first approach with a genuine passion for building long-term relationships.
• Collaborative team player who can also work independently with minimal supervision.
• Positive, flexible and adaptable in a fast-paced charity environment.
• Confident decision-maker within agreed strategic and operational boundaries.

Desirable

• Degree-level education or equivalent professional experience.
• Full driving licence and willingness to support wider charity activity if required

About Magpas Air Ambulance

We operate a hybrid working policy, giving flexibility to work from home and the office while meeting the needs of the Charity. Please make sure that any application clearly demonstrates that you live or will be living within a commutable distance of the main place of work.

We offer a range of benefits including an Employee Assistance Programme, generous holiday entitlement, staff survey, access to occupational health services, flexible working, learning and development opportunities, long service awards, social events, supportive working culture and staff car parking.

Magpas Air Ambulance is committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and trustees. We aim to create an environment where everyone can be the best they can be, where they feel welcome and are free from bias and discrimination. We encourage applicants from diverse backgrounds to apply.

Magpas Air Ambulance is committed to the Armed Forces Covenant and as such welcome's members of the Armed Forces to apply.

If you are looking for a new opportunity within a supportive and exciting environment, we look forward to hearing from you.

Closing date: 9th February 2026 at 5pm
Interview date: from 16th February 2026
Please note that we reserve the right to remove this advert prior to the advertised date, dependent on the level of response received. You are therefore advised to apply at your earliest convenience.
No agencies please.

Interested?

If you would like to find out more, please click the button to be directed to our website, where you can complete the application process.

This role is subject to a Disclosure and Barring Service (DBS) check.

If you do not hear from us in 2 weeks from the closing date after submitting a final application, unfortunately this means you have not been shortlisted to the next stage of the selection process.