Digital Fundraising Lead

Our digital channels are key to how we engage our supporters and reach people affected by blood cancer. We have huge ambitions to grow our voluntary income and we believe our digital capability and delivery will be key to this.
 

Working in the Public Fundraising side of the Fundraising team, this role is responsible for ensuring our we are attracting new financial supporters and the continual improvement of how we engage our existing community. 
 

You’ll be knowledgeable about digital content production and unremittingly data-driven, with the drive and attention to detail to be constantly optimising to make sure our digital user journeys deliver the best possible results. If you are the sort of person who loves that feeling when you see an ROI improve as a result of a change you’ve made, the stage is set for you to have a transformational impact and play an important role in helping us to beat blood cancer.

We have made significant progress in setting up, embedding and monitoring our digital supporter journeys over the last couple of years, but there’s much more that we want to do to ensure that digital communications are central to our fundraising activity. The aim of this role is to make sure our digital fundraising activity fulfils its potential in helping our mission to beat blood cancer.

The key focus of the role will be working across Fundraising with specialist teams in each area (although predominantly within the Public Fundraising & Individual Giving department) to analyse, report on and make suggested improvements to digital engagement (email, Facebook and Google Ads are currently our most important channels) and our key user journeys (the donate funnel, events pages, our DIY community product pages). 

You will also play a role building relationships across the Fundraising Directorate at Blood Cancer UK to understand teams’ priorities and will work closely with them to ensure all digital fundraising elements but in particular email delivers their objectives. 

You will have oversight of the digital budget across the fundraising directorate and will advise on how to best allocate budgets.