First Engagement Executive

Closed: 29 June 2022
Fundraising Digital

Sorry, this vacancy is now closed and applications can’t be submitted!

  • Salary £29,180 per annum
  • Location London, Greater London (Hybrid)
  • Job Type Permanent, Full-time
  • Sectors Social Welfare
  • Job Reference :

The First Engagement Executive is a newly created position, to support ambitious growth in the acquisition programme as part of the new 5-year strategy. Working closely with the rest of the FE team and wider teams such as the Communications team, as well as our media agency and creative agencies, you’ll play a crucial role in helping us to scale up our digital activity in particular. This is an exciting opportunity for someone who has some digital experience and is motivated to grow and develop in these areas, with support from the First Engagement team and other Brooke colleagues.

While this is primarily a digital role, you’ll have a flexible approach to working as part of a team and helping deliver team goals. There’s also opportunities to help deliver other areas such as: Press ads, DRTV, inserts, optimisations to our newly created RG and cash welcome email journeys.

Skills and Experience required 

We’re looking for an enthusiastic and highly organised individual with excellent communication and analytical skills, who enjoys looking for ways to optimise all elements of campaigns from creative, content and media testing. Some experience of digital marketing, including developing email campaigns, is required and you will have an understanding of digital KPIs in relation to emails and landing pages. You will be confident working with data with attention to detail and accuracy, from briefing data criteria for emails to using excel to review and share results.

Some experience of running tests on landing pages, such as setting up a texting matrix and  using Engaging Networks or Google Optimize would be desirable, as well as some experience using Google Analytics to review trends in results. However this experience is not essential, as long as you understand the main principles required to improve results and are proactive and keen to learn, as training will be provided on the platforms and you’ll have support and training to become a key point of knowledge in landing page testing at Brooke.

Most essentially, you will be keen to deliver insight and audience-led, best in class fundraising campaigns to help Brooke realise an ambitious acquisition growth programme.

Interviews to he held on: Friday 8th July or Monday 11th July 2022