Development Manager

The Landmark Trust is one of Britain's leading building conservation charities. With the help of our supporters, we save historic buildings in danger of being lost forever. We sensitively restore such 'Landmarks' and offer them a new future by making them available to everyone for self-catering holidays. The lettings income from the 200 extraordinary buildings in our care supports their maintenance and survival, whilst each new building rescue relies on the generosity of numerous individual donors, together with organisations and grant funders.

Role

The Development Manager (Patrons, Friends & Events) is responsible for the Patron and Friends programmes, supporting donor events and developing mid-level giving. This role manages the Events and Friends Coordinator who administers the Friends scheme and supports the delivery of events for Development. This is a maternity cover position for the current 3 day/week role, with increased hours to add further scope to develop mid-level giving.

Patrons and Friends provide significant sources of fundraised income for the Landmark Trust. You will lead on all aspects of these two supporter programmes, providing some of our most valuable and committed supporters with the highest standards of stewardship, nurturing their relationship with Landmark, and driving membership growth and income. This is also an opportunity to develop a strategy to nurture and grow mid-level giving in the range of £1,000 up to £5,000 from individuals who are not Patrons.

Success in this role will require a flexible, personable approach, and the ability to communicate the cause effectively in writing, and verbally when meeting supporters at events. You will be highly organised and comfortable engaging with current and prospective supporters one-to-one and in groups, in person and online.

Previous fundraising experience is essential, together with an understanding of supporter membership schemes within a charity. Line management experience is desirable but not essential.

Development Team

Development is responsible for generating £2million+ annual income through a variety of raised income streams, including individual giving, raffle, legacies, trusts and foundations, statutory funders, the National Lottery Heritage Fund, and corporate support. The team of seven (mix of f/t and p/t roles) are: Head of Development; Database & Development Administrator, Development Officer (direct marketing), Development Manager (major gifts), Development Manager (legacies), Events & Friends Coordinator, and this role.

In addition to unrestricted fundraising (£700,000 p/a), our restricted fundraising is driven by capital appeals for individual building rescue projects in England, Scotland, and Wales. Ranging in size from £0.5million to £4.7million, these projects are at the core of Landmark’s work to rescue threatened historic buildings, support traditional craft skills, and give benefit to the public.

Subscriptions from Patrons and Friends contribute over £270,000 annually, mostly as unrestricted funds. Many of our 218+ Patrons and 2,175+ Friends also make additional gifts to capital appeals. In return for their financial contribution, Patrons and Friends are provided with benefits appropriate to the level of their support, ranging from priority booking and updates on our work, to exclusive events online and offline, and visits to Landmarks around the country, before, during and after restoration. See our website for further details.

Main Duties and Responsibilities

Lead all aspects of the Patrons and Friends programmes including strategy, recruitment, fulfilment, marketing and renewals, ensuring high donor stewardship standards are always maintained.

Agree targets for Patrons and Friends, and other gifts in the range £1,000 to £5,000 with the Head of Development and plan and implement a strategy to meet them. Plan and deliver a communications strategy for each scheme in liaison with colleagues. Collate and analyse data on renewals, retention, and revenue to inform future strategy.

Develop strong relationships with Patrons to ensure an engaged and committed supporter group.

Support the Development team with the planning and delivery of major donor cultivation events as required.

Patrons and mid-level giving

• Manage and grow the Patrons of Landmark supporter scheme, acting as the primary relationship manager responsible for all communications with Patrons, responding to enquiries, and tracking and managing renewals.
• Maximise income to Landmark from individuals generally giving in the range of £1,000 to £5,000, to agreed annual targets.
• Work with fundraising colleagues, the Director, Chairman, Trustees and other key influencers to identify and approach new individual donors who might wish to support Landmark at this level.
• Work collaboratively with the Development Manager (Major Gifts) in the development of Patrons into Life Patrons and major donors.

Friends

The role is supported by the Events and Friends Coordinator (3 days/week) who administers the Friends scheme and delivers their events and communications programme.

You will:

• Oversee the Friends scheme working with the Events & Friends Coordinator to maximise income from Friends memberships.
• Develop the scheme and grow its annual contribution to fundraising income, meeting agreed targets.
• From time to time attend Friends events as part of their programme.
• Develop communications with Friends utilising the range of channels available.
• Continue to review the scheme as an income stream and recommend any changes to increase its effectiveness and integration with other fundraising activities.

Events

• To manage the Events & Friends Co-ordinator to devise, plan and execute an annual programme of events for Friends and other supporters, online, at Landmark buildings and other venues.
• Approving pricing to achieve a minimum break-even budget for paid-for events.
• Devise and manage an annual programme of events to recruit and retain Patrons of Landmark, to agreed budgets and priorities.
• To manage the overall Development events budget.
• Ensure event risk assessments are duly completed and health and safety guidance followed.

People Management

• To manage and coach the Events & Friends Coordinator to ensure the smooth running of the Friends of Landmark scheme, and high standards of delivery of a variety of events for Friends, Patrons and other purposes in Development.
• To manage and motivate the Events & Friends Coordinator, dealing swiftly and efficiently with staffing issues including, generally, recruitment, induction, training and development, standards of presentation, poor performance, disciplinary and grievance procedures as well as annual reviews and day to day communication.

Financial Management

• Working in conjunction with the Head of Development, contribute to the setting of budgets (income targets and expenditure).
• To manage the safe and proper handling of, and accounting for, income arising from your areas of responsibility.
• Monitor and manage all income and operating costs within given budgets and areas of responsibility. Liaise with Finance to ensure information is supplied in a timely manner to meet deadlines.
• Continually strive to improve margins, reduce costs and wastage as well as suggesting improvements in operating processes at a specific and at a general level.

General

• To support the Head of Development in fundraising planning and strategy.
• To work closely and harmoniously with the Director, Trustees and colleagues in all respects, including on key strategic issues affecting the future development of the organisation.
• To take personal responsibility for all the administration and database requirements arising from the post holder’s involvement in individual giving and trusts, ensuring accurate and up to date records are maintained.
• Comply with Landmark’s responsibilities under the Fundraising Code of Practice, GDPR, PECR and any other legal obligations.
• To appreciate, and work within, the organisation’s culture and to conduct all activities in a manner which promotes and enhances the Landmark Trust’s character and reputation.
• Landmark is an equal opportunities employer. All staff are expected to conduct themselves in accordance with the Equality Act 2010.
• All staff are expected to fulfil their duties with due regard to their own health and safety and that of others.
• To undertake any other duties as may be reasonably required in the post.

For more information on this role and The Landmark Trust please see our website